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Hawk Shop undergoes redesign

With the Athletic Complex currently under renovation, the timing was right to give the Hawk Shop, located within the facility, a facelift. Jointly operated by Laurier Retail Services and the Laurier Athletics and Recreation Departments, the new design creates a seamless transition from the overall look and feel of the Athletic facility to the newly renovated Hawk Shop.

The front foyer area of the Athletic Complex is going to be opened up to showcase a large seating area that will serve as a social destination for students, faculty and staff alike. The openness of this public space will increase traffic and exposure of the Hawk Shop.

The Hawk Shop specializes in carrying the Golden Hawk branded apparel with a strong tie-in to sport and work-out gear. This renovation has gone a step further to reinforcing the link to Athletics and the type of product featured at this location. 

The overall footprint of the store has increased, which allows for additional wall space and shelving for merchandising and product on the floor. "PETER BAXTER, Director of Athletics and Recreation was very generous in providing us with more space," says Deb Da Costa, Director of Retail, Printing and Distribution Services. The Hawk Shop is now a more definned space with increased accessibility, cleaner layout and a contemporary look and feel. A new permanent work space, larger storage area and a window for merchandising purposes have been added to the overall footprint of the store.

"Our partnership with the Hawk Shop is an important part of how we function in our facility as it allows us to promote our brand through merchandise sales to all of our fans," commented PETER BAXTER, the Director of Athletics and Recreation. By updating and improving the space at this time, it will allow the Hawk Shop to fit beautifully into the Athletic Complex once it is fully renovated in 2013."

Come celebrate the new space with us on October 11th from 11 a.m. to 2 p.m. for our official Grand Opening. The event will showcase the new space and offer games, prizes and food to commemorate the Hawk Shop. For event details please go to

- courtesy of Wilfrid Laurier Bookstore 

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