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Laurier to Launch GuestAssist in Fall

WATERLOO, Ont. - As part of an effort to develop the fan experience at Golden Hawk events, the Wilfrid Laurier department of Athletics and Recreation is pleased to announce that they have teamed up to work with qtags LLC and their product GuestAssist, an industry-leading communication system for use at Golden Hawk events at University Stadium.

GuestAssist provides instant two-way, text messaging-based communication between ticket holders and event staff, allowing for improved management of safety, security and guest services. The Golden Hawks are the first Canadian University to implement GuestAssist, which is used in numerous major sport facilities throughout Canada and the United States.

“The addition of this product at our events at University Stadium will support enhancing our customer experience by enabling us to identify issues and provide an appropriate response,” commented Associate Director of Business Operations Ari Grossman.

“Our mission is to enhance the security, safety, accessibility, communications and satisfaction for all of our clients’ guests. Wilfrid Laurier University is recognized internationally for their deployment of innovative security solutions on campus. We look forward to supporting their efforts at Golden Hawk events”, commented Brent McDonald, qtags, VP Business Development.

GuestAssist provides a simple text message code that will permit fans to send questions, concerns or requests via their mobile phones to the dispatch centre at University Stadium. Communicating with staff is as easy as texting HAWKS plus your location and concern to 78247.  The system will augment the existing services provided by Laurier’s Special Constable Service on game day.

A single staff member can handle and respond to incoming requests through GuestAssist’s customized software interface. The operator can send reply messages directly to the fan’s phone to answer questions or obtain more information, and, if necessary, can quickly dispatch safety/security, medical or guest services staff to the appropriate location.

"GuestAssist is a simple and effective way to improve the ticket holder's experience at sports and entertainment events," said Jeremy Konko, qtags' chief operating officer. "But it is especially valuable in sports and entertainment venues where there are large, loud crowds. Since GuestAssist is real time and discrete, it allows fans to quickly communicate any issues or concerns they may have. It also provides the staff with a tool that improves their ability to respond to an emergency or to the needs of a ticket holder both quickly and efficiently."

In addition, GuestAssist provides post-event reporting and analysis of guests' concerns to help operators improve staffing, polices and procedures. It can be implemented in a single day and staff training typically takes less than an hour, Konko said.

Houston-based GuestAssist is a member of the Stadium Managers Association and the International Association of Assembly Managers.

About GuestAssist
GuestAssist is an Enterprise Feedback Management platform that gives your customers easy access to you, and gives you a vehicle to engage them. It is text and web-based and allows stadiums, conferences, retail malls, event managers and hoteliers to talk to their guests via text messages using their own mobile phones. GuestAssist is currently licensed for use at venues across the U.S. and Canada such as:

• Yankee Stadium (New York Yankees)
• Georgia Dome (Atlanta Falcons)
• Lincoln Financial Field (Philadelphia Eagles)
• Cleveland Browns Stadium (Cleveland Browns)
• BMO Field (Toronto FC)
• Bell Center (Montreal Canadiens)
• Ivor Wynn Stadium (Hamilton Tiger-Cats)
• GM Place (Vancouver Canucks)
• Northlands (Edmonton Oilers)
• BC Place (BC Lions)
• Georgia Dome (Atlanta Falcons)
• Lincoln Financial Field (Philadelphia Eagles)
• Cleveland Browns Stadium (Cleveland Browns)
• Commonwealth Stadium (Edmonton Eskimos)
• Percival Molson Stadium (Montreal Alouettes)
• New Meadowlands Stadium (New York Giants and New York Jets)
• Heinz Field (Pittsburgh Steelers and University of Pittsburgh)
• M & T Bank Stadium (Baltimore Ravens)
• University of Kentucky
• FedEx Field (Washington Redskins)
• Ford Field (Detroit Lions)
• UNLV
• Auburn University
• Invesco Field (Denver Broncos)
• Ralph Wilson Stadium (Buffalo Bills)
• Gillette Stadium (New England Patriots)
• Lucas Oil Stadium (Indianapolis Colts)
• RFK Field (D.C. United)
• Major League Soccer (MLS)
• Canadian National Exhibition (Toronto)

About qtags, llc
qtags llc designs and provides mobility solutions that ENGAGE customers, call them to ACTION and help them REMEMBER the message. qtags offers program solutions to stadiums, arenas, conference centers, government agencies, and corporations throughout the United States, Canada and the Caribbean. Learn more at www.GuestAssist.net.

About Wilfrid Laurier Golden Hawks
Wilfrid Laurier University’s Department of Athletics & Recreation is home to 22 varsity sports as well as numerous intramural, recreation & fitness programs. Laurier’s varsity teams have brought home 56 provincial championships as well as 11 national championships in 98 years of competition.

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AC Hawk Desk: 519-884-0710 x3803
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