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Laurier Assists GoodLife with Transition

WATERLOO – GoodLife Fitness members from the Waterloo club will find a temporary home at Wilfrid Laurier University’s Athletic Complex starting Thursday, August 28th, 2008.

GoodLife and Wilfrid Laurier expect to see an increase of between 50 and 100 users per day for the duration of the agreement.

The Waterloo club’s existing facility at 140 Columbia Street West is closing and a new location at 270 Weber Street north is being constructed next to their other club, Exclusively Women.  Plans for it to open are scheduled to be late in the fall.

“Laurier’s partnership assists a local business in transitioning to a new facility,” said Director of Athletics and Recreation, PETER BAXTER. “GoodLife’s brief stay at Laurier will mean a tremendous upgrade to the complement of the fitness equipment within the Fitness Centre.”

Laurier will receive financial compensation in addition to new equipment from GoodLife for access to the Fitness Centre and other Athletic Complex facilities.  In addition they have signed on to a sponsorship and advertising agreement which will be used to support the department’s interuniversity and recreation programming.

GoodLife will be also loaning Laurier equipment to assist with the increased users in the space. In addition their ‘Group EXercise’ programming will run out of the facility and will be available to members of the Laurier group fitness programs.

GoodLife, started in 1979 in London currently has 157 clubs across the country employing 6,000 associated and more than 400,000 members. GoodLife prides itself on offering reasonably priced memberships with a high level of service, the best equipment, facilities and personnel. This year GoodLife qualified for the fifth consecutive year as one of Canada’s 50 best managed companies.

Wilfrid Laurier University’s Department of Athletics & Recreation is home to 22 varsity sports as well as numerous intramural, recreation & fitness programs. Over 6,000 students at Laurier participate in 30 intramural sports and 40 recreational programs annually.

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