Wilfrid Laurier University has made a major appointment as it continues to rebuild and enhance its Department of Athletics and Recreation. David McMurray, Assistant Vice-President of Student Services and Dean of Students, announced today that PETER BAXTER
has been appointed Director of Athletics and Recreation.
The appointment recognizes that Baxter, who joined Laurier as Director of Recreation, Facilities and Business Operations last May, has been assuming greater responsibility over areas he initially shared with McMurray and Wayne Gowing
. Baxter’s portfolio includes recreation and intramural sports, facilities, operations, sports-information marketing and promotion, instructional sports skills, and alumni and development programs in athletics.
“The efforts of everyone involved have allowed us to meet the short-term goals – with respect to program excellence – that were unveiled when Peter was first hired,” explained McMurray. “Now we need to refocus our efforts as we strive for excellence both on and off the field.”
The change will also allow Wayne Gowing
, Manager of Interuniversity Athletics and Student-Athlete Development, to focus more attention on the needs of student athletes. The knowledge he has accumulated during 25 years of coaching has prepared him to assume a leadership role. Gowing remains an integral member of the management trio (which includes Baxter and McMurray) that has been assigned the task of fostering excellence in athletics and recreation.
Department of Athletics and Recreation has undergone significant changes in the past year – changes designed to increase Laurier’s ability to offer an athletic experience consistent with the University’s educational mission. The changes have included the first phase of a $3-million renovation of Laurier’s athletic facilities, the implementation of a well-rounded recreation, fitness and instructional program, the development of various marketing, promotional and alumni initiatives, and the creation of development camps for athletes and coaches.
These and other initiatives will allow Laurier athletics to compete more successfully and to increase revenues without increasing student fees.