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Succeed Clean program launches in Waterloo

WATERLOO, Ont. (February 27, 2013) - The Canadian Centre for Ethics in Sport (CCES), in partnership with the Waterloo Regional Police Service, the University of Waterloo, Wilfrid Laurier University and the Kitchener Rangers, is excited to officially launch the Succeed Clean program at St. Mary's High School in Waterloo.

The $150,000 program funded by the Ontario Trillium Foundation was announced on October 1, 2012 (see below). The partners have made significant progress since the initial launch including branding the program: Succeed Clean Achieve Your Potential Drug-Free.

The program will see student-athletes from the University of Waterloo Warriors, Wilfrid Laurier University Golden Hawks, and Kitchener Rangers visit 24 high schools and elementary schools in the Waterloo Region District School Board and Waterloo Catholic District School Board over two years. The presentations will focus on educating students about appearance and performance enhancing drugs. Today's presentation will feature Laurier women's soccer player Kelsey Abbott of Waterloo, Ont.

As part of the project, the Faculty of Social Work at Wilfrid Laurier University will be conducting research about attitudes and prevalence of appearance and performance enhancing drugs among area youth. There is growing research in the United States about attitudes and patterns of use regarding these substances among youth, presently however, Canadian data is lacking. This work by Wilfrid Laurier University will begin to fill that gap. 

In addition to school outreach programming, the Succeed Clean program has organized a number of "community conversations" for selected groups of coaches, educators and parents in the Region of Waterloo. These moderated sessions are aimed at better understanding knowledge and attitudes among adult influencers about appearance and performance enhancing drugs. Through these sessions, the program hopes to develop more community-based assets and resources to help educate both youth and adults about these substances. A public town hall regarding appearance and performance enhancing drugs will be scheduled in April; all members of the community are welcome to attend. 

Further reading:
- October 1, 2012 media release (CCES to launch appearance- and performance-enhancing drug prevention program in Kitchener-Waterloo schools thanks to $150,000 OTF Grant)
The Canadian Centre for Ethics in Sport is an independent, national, not-for-profit organization. We recognize that true sport can make a great difference for individuals, communities and our country. We are committed to working collaboratively to activate a values-based and principle-driven sport system; protecting the integrity of sport from the negative forces of doping and other unethical threats; and advocating for sport that is fair, safe and open to everyone. 

For further information, please contact: 
Justin MacNeill
Communications coordinator
613 521-3340 x3314
Waterloo Contact Information
AC Hawk Desk: 519-884-0710 x3803
Stadium Hawk Desk: 519-884-0710 x3427
Admin Office: 519-884-0710 x2184

Brantford Contact Information
Wilkes House: 519-756-8228 x5728

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